The marketing and sales manager of the Arya Sasol Polymer Company (ASPC) has announced that Africa is the company's new export target, sharing details about plans for gaining shares in the continent.
Mahdi Bahmani made the remarks on the sidelines of the 8th edition of Complast International Exhibition (Kenya's specialized plastic industry event), according to the ASPC’s public relations reporter from Nairobi, capital of Kenya, on July 11th.
Referring to the good profit margin of petrochemical product sales in the African market, Bahmani added: “Africa has been long-seen as a new priority market, as emphasized by ASPC Executive Manager Mohammad-Reza Heidarzadeh. We have participated in the Kenya exhibition with this in mind.”
The company’s sales manager stressed that the ASPC attended the exhibition as a leading international polymer producer, adding that: “On the first day of the event, we held meetings with 21 customers according to schedule. Their needs were identified and samples of ASPC products were presented to them. The meetings resulted in promising purchase requests in the field of PE80 plus premium pipes and light and heavy films.”
Bahmani added that the company’s grade extrusion coating product was presented and well-received among visiting customers.
Reputable African Traders Connect with ASPC
ASPC’s sales manager attested to the productive nature of meetings held with African traders, emphasizing that: “We had frequent long meetings with two reputable businessmen. It is expected that they will return soon to procure products and sign contracts.”
Speaking about product transportation solutions in the African market, Bahmani said: “The ports of Mombasa and Dar es Salaam were identified as product transportation hubs; suitable for sending products to East and Central Africa.”
Acknowledging the presence of robust competitors in the African market, the sales manager stated: “In meetings with African companies, some prominent competitors such as the American ExxonMobil, Saudi Arabia’s SABIC and the Emirates’ Borouge were identified to have occupied a proportionate share in the African market. However, we are seeking to contend well over these shares by adopting new strategies.”
Concluding his remarks, Bahmani said: "Grounded in planning and evaluation done before and during the exhibition, we hope to achieve a decent share of the African polymer market and further develop our exports to it."